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Karla Rojas

Karla Rojas

Valuation Senior Director

Biography

Karla Rojas holds a Bachelor’s degree in Management and Finance and a Master’s degree in Project Assessment and Investment Management from Universidad Panamericana. She has over 18 years of experience in valuation, including 15 years at a Big Four firm, advising clients across a wide range of industries.

Karla specializes in business valuations across all stages of the company lifecycle, from startups to established businesses and liquidation scenarios. She has extensive experience supporting clients in strategic decision-making, acquisitions and divestitures, disputes, restructuring processes, and financial reporting. She has worked across a diverse set of industries, including manufacturing, automotive, transportation, energy, logistics, services, and real estate, bringing a comprehensive and sector-informed perspective to each engagement.

Karla also specializes in the valuation of intangible assets, particularly in the context of business combinations. Her experience includes the implementation of accounting standards such as IAS 36 (impairment testing), purchase price allocations, and other IFRS and US GAAP requirements.

She is recognized for providing high-quality, practical, and strategic advice to support clients in complex valuation matters.

Specialty area
  • Valuation of ongoing businesses that utilizes different focuses and methodologies, such as discounted cash flows and multiple and comparable companies that engage in similar transactions.
  • Methods for valuing intangible assets
  • Financial statement analysis and ongoing businesses
  • Estimated Market Value of investments from Investment Funds in order to comply with financial reports related to Development Equity Certificates [in Spanish: Certificados de Capital de Desarrollo] (CKDs). 
  • Implementation of Accounting Bulletins related to asset valuation such as Bulletin C 15, IFRS B 7, ASC 350, ASC 360, ASC 805, and IAS 820, IAS 36, IAS 38, and IFRS 3, regarding Mexican, American, and International Accounting Principles.