In accordance with the provisions of the Data Protection Law (the "Law"), and with the purpose of protecting personal data of third parties in possession of the corporation JA DEL RIO S.A. DE C.V. (the "Company"), with the following domicile: Av. Circunvalación Agustín Yañez number 2613, floor 2, Arcos Vallarta Sur, C.P. 44500, Guadalajara, Jalisco, Mexico, this Privacy Notice (the "Privacy Notice") is established in accordance with the following terms:
Purpose of Data processing
The Holders agree and authorize the Corporation to use and process in an automated manner its Personal Data and any information provided, which shall be part of the database of the Corporation, with the purposes of using them, including but not limited to: (i) identifying, locating, contacting, and sending the information of the Holder regarding the services provided by the Corporation, (ii) providing service requests, (iii) sending notifications, notices, and information regarding the services provided by the Corporation to Holders, (iv) creating and updating databases for internal, administrative, production processes, marketing, and statistical purposes, and (v) other related matters. The use of Personal Data shall be related to the kind of interaction that the Holder has with the Corporation, whether civil, commercial, or any other kind.
The Corporation, as the responsible party of processing Personal Data of Holders, is obligated to comply with the principles of lawfulness, consent, information, quality, purpose, loyalty, proportionality and responsibility as established by Law. For that reason, the Corporation agrees to keep in strict confidentiality the Personal Data of the Holders, as well as to keep the administrative, technical and physical security measures that allow for the said protection against any damage, loss, alteration, access, use, disclosure or non- authorized processing.
Notwithstanding the foregoing, the Personal Data of the Holders may be transferred for the purposes established in this Privacy Notice to other subsidiary companies within the Corporation group that may be located within or outside of Mexico. The said transfers may be carried out in accordance with the Law and other regulatory requirements to guarantee that the Personal Data of the Holders is adequately protected.
The time during which the Personal Data of the Holders can be handled shall be indefinite, as of the date in which the Holders provide that information to the Corporation, being able to oppose the handling of the same, at any moment deemed appropriate, in accordance with the Law.
Likewise, and according to article 22 of Data Protection Law, Holders of the Personal Data shall be entitled, at any time, to exercise their rights of access, rectification, cancellation, or objection to the processing of their Personal Data, through a request via e-mail addressed to firstname.lastname@example.org; with attention to the Head of the Department of Protection of Personal Data, or by a written notification to the address of the Company. Likewise, the Holders may contact the Company directly at the following number +52 (33) 3669-5300.
The access, rectification, cancellation or objection request of Personal Data shall contain and be accompanied by the following:
In case of requesting rectification of Personal Data, in addition the Holder or its representative shall indicate the changes to be made and provide the documents that support such a request.
The Corporation shall inform the Holder, in a maximum period of twenty days, as of the date in which the access, rectification, cancellation or objection request was received, of the decision that was adopted, to the effect that, if it is applicable, be made effective within the following fifteen days as of the date in which the answer is communicated. Nevertheless, the said period may be extended once for an equal period when justified by the circumstances of the case.
The Company reserves the right to modify and / or change this Privacy Notice at any time, making said changes available to the Holders on the Companys website